Broker Check
Rick Wholey, CFP®

Rick Wholey, CFP®

Managing Director, Family Wealth Advisor

312-578-2694

RWholey@rwbaird.com

Rick brings a holistic perspective to advising clients on investment, tax, estate, and broader financial planning strategies. Drawing on his early career experience in equity research and a lifelong passion for the stock market, he oversees and manages the equity investments within client portfolios. Rick holds the Certified Financial Planner™ (CFP®) certification, underscoring his comprehensive, planning‑oriented approach.

Rick joined Baird in 2006. Prior to Baird, he spent more than two decades at a Chicago-based investment firm, which he joined in 1983 and ultimately became a Principal and Partner. During his tenure, he advised clients, managed the sales team, and founded the firm’s research department. Rick continues to work with many of the families he first began advising in the 1980s and, in some cases, now serves their third- and fourth‑generation family members—reflecting a long-standing commitment to multigenerational wealth planning. 

Rick has been named a Forbes Best‑in‑State Wealth Advisor consecutively since 2020, an honor recognizing his experience, consistency, and dedication to long-term client relationships.

Rick and his wife live in Chicago, IL and Sarasota, FL. He enjoys playing golf, tennis and spending time with his grandchildren. Rick is a graduate of Northern Illinois University.

 Latest Forbes award issued 4/7/26 with data as of 6/30/25.